Experience

15+ years across stories, audiences, and brands

Jane K Lee is a brand and editorial strategist with 15+ years of experience across publishing, entertainment, partnerships, and community. She currently serves as Director of Marketing Partnerships at Hello Sunshine, where she shapes integrated brand collaborations and creative programs for Reese’s Book Club.

Her career has spanned brand strategy, editorial development, audience growth, creative direction, and partnerships—building campaigns, communities, experiences, and cultural moments across publishing and entertainment.

Jane K Lee seated by a window
Photo by Carly Sharp

Career history

Currently

Hello Sunshine

Director of Marketing Partnerships
2025–Present

Earlier at Hello Sunshine

Brand Director, Reese’s Book Club

2022–2025

Senior Manager, Membership Development

2020–2022

Previously

HarperCollins Publishers

Associate Director, Social Media
Senior Manager, Content & Community

Hachette Book Group

Manager, Digital Marketing & Social Media
Online Marketing Associate
Marketing Art & Production Assistant

Selected collaborators

Apple Books · Apple TV · Netflix · Paramount · Prime Video · Warner Bros. · Target · World of Hyatt · Yankee Candle · Hallmark · Penguin Random House · HarperCollins · Macmillan · Simon & Schuster