Reese’s Book Club App
Building Reese’s Book Club’s first dedicated member experience.
Archive
The stories beyond the stories.
The work doesn’t stop when a campaign launches. Sometimes the story keeps going through media coverage, industry recognition, conversations, and the people who carry it forward. This is where some of those moments live.
01
Book to Screen
Supporting adaptations meant creating excitement around stories before they reached the screen and inviting readers into the conversation long after they premiered.
02
Reese’s Book Club 100
What began as noticing a milestone became one of Reese’s Book Club’s largest cross-functional campaigns, celebrating the community that made one hundred picks possible.
03
Early Publishing Work
Some of my earliest work building community experiences and partnerships across book publishing, from Epic Reads to NOVL.
Related coverage
Publishers WeeklyMoving On Up: Loveboat, Taipei↗ Publishers WeeklyHow Has the Internet Changed Book Culture?↗ Publishers WeeklyEpic Reads Partners with Emma Roberts’ Book Club on Why Not YA?↗ Publishers WeeklyHarperCollins Hosts Epic Reads Day↗ Publishers WeeklyLittle, Brown Turns Community Site into New Imprint↗More stories to tell
Notes for the next chapter.
Sheraton Collaboration
Building a global partnership around books, travel, and community.
Pure Leaf Activation
Turning books, conversation, and live programming into an experiential brand partnership.