Experience
15+ years across stories, audiences, and brands
Jane K Lee is a brand and editorial strategist with 15+ years of experience across publishing, entertainment, partnerships, and community. She currently serves as Director of Marketing Partnerships at Hello Sunshine, where she shapes integrated brand collaborations and creative programs for Reese’s Book Club.
Her career has spanned brand strategy, editorial development, audience growth, creative direction, and partnerships—building campaigns, communities, experiences, and cultural moments across publishing and entertainment.

Career history
Currently
Hello Sunshine
Director of Marketing Partnerships
2025–Present
Earlier at Hello Sunshine
Brand Director, Reese’s Book Club
2022–2025
Senior Manager, Membership Development
2020–2022
Previously
HarperCollins Publishers
Associate Director, Social Media
Senior Manager, Content & Community
Hachette Book Group
Manager, Digital Marketing & Social Media
Online Marketing Associate
Marketing Art & Production Assistant
Selected collaborators
Apple Books · Apple TV · Netflix · Paramount · Prime Video · Warner Bros. · Target · World of Hyatt · Yankee Candle · Hallmark · Penguin Random House · HarperCollins · Macmillan · Simon & Schuster