My role
- Brand Strategy
- Editorial Strategy
- Creative Development
- Partnerships
- Community
01
The Story
I love that strange little moment when a story you’ve lived with in your head suddenly belongs to someone else, too. You see actors become characters, notice which lines or moments made the jump from page to script, and catch the tiny easter eggs meant for the people who were there first.
I also love what adaptations do for the books themselves. They bring new readers into the fandom, spark rereads, and create conversations between the people who loved the book first and those discovering it for the very first time.
The creative challenge is translating the feeling of the book for both.
02
The Opportunity
Readers already came into these adaptations with opinions, favorite characters, dream casting choices, highlighted quotes, and scenes they were waiting to see on screen.
The job wasn’t to manufacture excitement. It was to bring readers along for the ride while creating entry points for new audiences. The fan perspective became the creative filter for everything that followed.
